YEHWADAM Collection


YEHWADAM Jeju Magnolia Pure Brightening Serum
Description
Radiance-Enhancing • Hydrating • Herbal Care
Size: 45ml
Enhance your skin’s natural glow with the YEHWADAM Jeju Magnolia Pure Brightening Serum, a silky, fast-absorbing formula designed to leave skin feeling hydrated, smooth, and refreshed. Infused with pearl powder, niacinamide, and a blend of traditional Korean herbal-inspired extracts, this serum supports a brighter, more even-looking complexion.
Part of the Yehwadam Brightening line, it combines modern skincare formulation with ingredients inspired by age-old Korean beauty traditions to help maintain a luminous, healthy-looking appearance.
🌿 Why You’ll Love It:
✔ Provides hydration for a fresh, radiant finish
✔ Helps improve the appearance of uneven skin tone
✔ Supports a smoother, more refined look
✔ Lightweight texture that layers well under moisturiser or emulsion
✔ Absorbs quickly without a sticky residue
🌸 Key Ingredients:
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Pearl Powder: Known in skincare for helping to promote a radiant-looking complexion
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Niacinamide (Vitamin B3): Helps improve the appearance of skin tone and clarity
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Adenosine: Commonly used in cosmetics to improve the look of smoothness and elasticity
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Chil-baek-seol-yun-dan Complex: A blend of seven traditional Korean herbs valued for their radiance-supporting qualities
Texture:
A silky, lightweight formula that absorbs easily, leaving skin feeling refreshed and hydrated.
How to Use:
Apply after toner. Dispense an adequate amount and gently smooth over the face, working from the centre outward. Follow with emulsion or cream.
Suitable For:
✔ Skin that appears dull or uneven
✔ Those seeking a fresh, radiant finish
✔ All skin types
YE HWA DAM
A beauty born not from fleeting trends, but from the quiet patience of nature and the wisdom of tradition.
Ye Hwa Dam — meaning “stories of flowers, passed through time” — is an ode to that eternal grace. Rooted in centuries of Korean herbal knowledge, we gather rare blossoms, roots, and botanicals, weaving them into modern rituals of refinement.
Each creation is a dialogue between past and present — where ancient remedies meet contemporary artistry. Every drop is a chapter, every touch a whisper of nature’s poetry, restoring balance and revealing radiance that feels effortless, luminous, and profoundly alive.
Ye Hwa Dam is not simply skincare. It is heritage distilled into elegance. A timeless journey where beauty blooms softly, like petals unfolding at dawn — serene, graceful, and everlasting.

Love YE HWA DAM
Yehwadam is loved because it brings together the best of two worlds — the wisdom of time-honoured Korean herbal remedies and the innovation of modern skincare science. Each formula is enriched with precious herbs, roots and flowers like ginseng, safflower and lotus, chosen for their ability to nurture and revitalise the skin. Gentle yet effective, the range delivers visible results while staying true to its natural origins.
More than just skincare, Yehwadam is a ritual. Its refined textures, delicate scents and heritage-inspired ingredients transform daily routines into calming moments of self-care. With continued use, skin regains its radiance, elasticity and vitality, revealing a youthful glow that feels as timeless as the tradition it’s built on.
At its heart, Yehwadam is trusted because it tells a story. A story of beauty inspired by centuries of Korean herbal wisdom, carefully reimagined for today. Authentic, luxurious and effective — it is skincare that nourishes the skin while celebrating timeless beauty.
